IAN MOSH AT THE SHANGAI EXPO

3The Basque Country Week showed  Basque “excellence” at the Expo.

The Lehendakari (Basque Prime Minister), Patxi López, inaugurated Basque Week at Expo Shanghai 2010 with an act involving the active participation of five chefs and 7 designers. Eneko Atxa, Juan Mari Arzak, Martín Berasategi, Andoni Luis Aduriz and Pedro Subijana attended with costumes designed for the occasion by the companies Jota más Ge, Jon Fiz, Ian Mosh, Mercedes de Miguel and Alicia Rueda

 

in a "combination" between Basque fashion and cuisine which sought to demonstrate to the public attending the Expo the Basque Country as "a meeting place of diverse identities in a state-of-the-art, innovative country with quality social services, modern universities, competitive companies and top level technological centres".

After an aurresku (dance of honour), the chefs and designers posed alongside the Lehendakari opposite the pavilion where the activities of this Basque Country week are located at Expo Shanghai 2010.
The Basque commitment to squeezing in between the hundreds of pavilions from countries and cities which during these months attract millions of citizens from China and other parts of Asia was based on the combination of what the Basque Country has been historically and what it wishes to be in the future. "Faithful to our roots, but daring in innovation" – this is how the Lehendakari defined the work of the five chefs who showed in Shanghai the best of Basque cuisine and who took part in a "combination" along with 7 Basque designers in an inaugural act which achieved the general approval of those present, Basques and natives alike.


5In an interaction of both worlds, the chefs dressed in the designs specifically created by the designers for this occasion. Eneko Atxa, Juan Mari Arzak, Martín Berasategi, Andoni Luis Aduriz and Pedro Subijana wore the costumes designed by the fashion signatures Jota más Ge, Jon Fiz, Ian Mosh, Mercedes de Miguel and Alicia Rueda with a view to showing the world the "modernity and innovation" which already defined how the Basques do things. "Twelve people who demonstrate to us that today the Basque who travels abroad is not just an explorer, the emigrant or the former businessmen with his briefcase and catalogue. Today, the Basque who travels is also an artist, a creator, a conqueror of new spaces and business for whom there are no borders", stressed the Lehendakari who is committed to this business mission in Shanghai as it will serve to "establish deep, long-lasting relations".

An objective which will also involve a major role by the companies accompanying this mission "the best way of presenting a job well done”, the quality of our products; our commitment to our agreements and keeping our promises", stressed the Lehendakari.